NLP In Copywriting & Sales
As an affiliate marketer, its your goal to sell your viewers what they want. Copywriting is the art of writing the perfect salesletter that inspires the reader to click the BUY NOW button and rake in the cash. One element of creating the perfect salesletter is NLP.
Neuro-Linguistic Programming, or simply NLP, is an unaccredited field of psychology that deals with speech and the recipients receivable of that speech. By properly choosing and placing your words, you can instigate various emotions and actions in the reader/listener. Now you can only imagine how effective this can be when it comes to copywriting and selling products online.
Frank Kern is the man that is most well known for using NLP in sales letters and teaches this in his product Mass Control. I am in the process of learning NLP from the ground up (for use in sales as well as every day life situations). I have created another blog dedicated to NLP and hypnosis (similar field). I mostly post about general uses of these fields but their is plenty of stuff that can be applied to online sales. Check out HypNLP and dig into the psychology of your visitors to really rake in the cash.
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Filed under: Copywriting
NLP is very widely used in Russia, though its very controversial.
Kudos to Oleg for posting it for this English-speaking audience.
I want to know more about NLP. I believe in the power of words and know that what you say carries a lot of weight on your business, and if you are able to push the right buttons that you need to push, then that’s half the battle.
I wrote an intersting article where I do a breakdown and detailed analysis of a very powerful email that I received that was packed with hypnotic suggestions,
some of you might find it interesting
Mastering Manipulative Magic - Email Persuasion at it’s best
http://tinyurl.com/4mguz2
I’m all for writing good copy that makes the product as attractive as possible, but using hypnotic techniques crosses the line, in my opinion.
Copy writing has always been difficult to me and I think it has been affecting my sales a lot too.
The major problem is that there are not many skilled hands out there who can get the job done for you and that can cause a major head ache.
I think this can be helpful for me.
I don’t know about NLP. But wanted to know about it.