Posted on August 28th, 2007 by Oleg K
Tags: affiliate conversion rate copywriting Marketing Monetizing sales If you cut the price on an item, that does not necessarily mean an increase in sales. In today’s modern world, we often judge a product solely by its price with the trend of “expensive = good”. Therefor, if you try to sell a product cheaply, many people will think that it is bad and poorly made and as a result, will not buy.
I wish I can find the source but there was an experiment at a supermarket. A toilet paper company raised the prices of their brand of toilet paper above the rest of the competition to see what would happen. Sales increased! Nothing changed quality wise, the price increased and people bought more than ever. Their logic: this toilet paper is more expensive than this one which means it is better quality.
So how can we use this to increase sales? Instead of doing the usual:
This book usually costs $47, but if you buy “How to Drill Holes - Anywhere” by August 28, 2007, it will only cost you $28!
try:
I am amazed at the amount of sales and positive feedback I received in this past week. So have increased the price from $14 to $28 and will increase it again on August 28, 2007 because this sells like hotcakes!
What the difference? The first example tells the buyer “I am having trouble selling this product so I’ll make it cheaper so you can buy” while the second says “I can set this to any price and people will still buy. You better hurry up or you’ll end up paying more!”
Price is the same. Quality is the same. Change the words around a bit and you’ve got people thinking about your product from a different perspective.
Filed under: Marketing, Monetizing | 2 Comments »
Posted on August 18th, 2007 by Oleg K
Tags: conversion rate graphs numbers sales letter salesletter statistics writing Who doesn’t like graphs with pretty colors, large figures, and random, useless (yet extremely interesting) facts? The other 16%.
Take for example this sentence from the product “How to make money by barking” you are trying to sell.
I’ve made a lot of money through barking and now I am rich!
WRONG!
What you need to do is give specific details, such as how much you’ve made and over how long a time.
I’ve made $29,735.98 in just a month through barking!
BETTER!
Now that is a much more interesting sentence to read! How could you make it even better? Through in a useless fact and compare it to your original figure.
I’ve made $29,735.98 in just a month through barking! Compare that to the average human blinking once every three seconds, I make 4 cents each time I blink!
Later on in the sales letter you’d want to put:
While you were reading this, I made enough to buy myself lunch and now you can too!
GREAT!
I’m sure you can make that sentence even better but you get the gist. Here are some more tips:
- If you have screenshots and graphs available, you embed them in your text.
- Highlight or change the color of your important important figures. Many people skim through your sales letter and this is the information you really want them to see.
- If there is a creditable source available, source it.
- Always give the exact number, don’t round. If you’ve made $249.38, say you’ve made $249.38 and not $250
Now 100% of the readers of this post know about statistics.
*the 84% is completely made up but you get the point
Filed under: Writing | Add a Comment »
