Blogging and Duplicate Content - Rank Better
For those who utilize Wordpress as their blogging platform, you may be ranking lower than your supposed to be because you are being penalized for duplicate content. This puts your article pages into the supplement index, and nobody ever sees them.
This doesn’t mean you are stealing information from other sites and posting it on yours. It means you are posting content in several different places at once! How so? Lets see on which pages your post ends up on.
- Root/Index/Homepage - Whatever you want to call it, its on the front page of your blog
- Post page - The article has its own url
- Category(ies) - You article appears on the category page(s) for each category it was published to
- Archives - The post appears in your archives
- Tags - I trust everyone is using UTW. Your post will appear on the multiple tags it was submitted to.
So your content appears on 5-15 pages - not good. Here is the code I use to only index the articles, pages, and homepage.
Now lets see what this code does:
If the content shown is a Post or a Page (e.g. About me), the spiders should index it.
If this isn’t a Post or Page, check if it is the homepage. Also, make sure that this is less than page 2 (so basically, only your homepage). If this is true, spiders should index the page.
Otherwise, spiders don’t index the page.
Through that code into the Header template inside the < head> tags and you will be avoiding all of the duplicate content penalties.
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