84% of People Like Statistics*
Who doesn’t like graphs with pretty colors, large figures, and random, useless (yet extremely interesting) facts? The other 16%.
Take for example this sentence from the product “How to make money by barking” you are trying to sell.
I’ve made a lot of money through barking and now I am rich!
WRONG!
What you need to do is give specific details, such as how much you’ve made and over how long a time.
I’ve made $29,735.98 in just a month through barking!
BETTER!
Now that is a much more interesting sentence to read! How could you make it even better? Through in a useless fact and compare it to your original figure.
I’ve made $29,735.98 in just a month through barking! Compare that to the average human blinking once every three seconds, I make 4 cents each time I blink!
Later on in the sales letter you’d want to put:
While you were reading this, I made enough to buy myself lunch and now you can too!
GREAT!
I’m sure you can make that sentence even better but you get the gist. Here are some more tips:
- If you have screenshots and graphs available, you embed them in your text.
- Highlight or change the color of your important important figures. Many people skim through your sales letter and this is the information you really want them to see.
- If there is a creditable source available, source it.
- Always give the exact number, don’t round. If you’ve made $249.38, say you’ve made $249.38 and not $250
Now 100% of the readers of this post know about statistics.
*the 84% is completely made up but you get the point
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